Bono Inc. se expande al arte

[rafmed]

Bono se ha acercadp añ mundo del arte para apoyar a la campaña (RED). El proximo 14 de Febrero se llevar a cabo una subasta en Sotheby’s de Nueva York que se espera recaude 28 millones de dolares. Entre los objetos a subastar se encuentran obras de Damien Hirst, Jeff Koons, Bansky y unos 60 mas artistas famosos.



Fotos de articulos a subastar

Bono Inc. Expands to Art
Rock Star Woos Artists
For Big Charity Sale;
A $7 Million Hirst
By KELLY CROW
February 1, 2008;

Rock star Bono is turning to the booming art world to help his altruistic brand, (Product) Red, raise much-needed cash and cachet.

On Feb. 14, Sotheby’s Red auction in New York will sell as much as $28 million of art donated by Damien Hirst, Jeff Koons, Banksy and five dozen other top artists in a sale of a scale not usually seen in art or charity fund-raisers. Offerings include a 9-foot-tall medicine cabinet by Mr. Hirst estimated at up to $7 million; a red balloon-animal sculpture by Jeff Koons estimated at up to $1.2 million; and a new Jasper Johns gray watercolor estimated at up to $600,000.

The sale marks a shift in strategy for Red. Until now, the two-year-old commercial enterprise has teamed up with companies to license the Red logo on everyday products like $51.99 sneakers and $28 T-shirts, with between 40% and 50% of the profits going to the Global Fund to Fight AIDS, Tuberculosis and Malaria, a Swiss foundation spearheaded six years ago by former United Nations Secretary General Kofi Annan.

Between March 2006 and March 2007, Red partnered with four companies that generated $25 million in contributions. Since then, it has added five new partners and generated $34 million in contributions. (Three of those partners, Hallmark , Microsoft and Dell, are just now rolling out their products.) One early partner, American Express, says it has decided to not issue its Red card outside the United Kingdom.

Red’s chief executive, Susan Smith Ellis, says the brand needs “oxygen” and that the auction is one step in an effort to move upmarket. The new Red Editions line includes a series of 39 red Zaha Hadid “Aqua” tables priced at almost $60,000 each at boutiques like London’s Established & Sons. She hopes to line up other collaborations with art stars like Mr. Hirst who can attract a well-heeled clientele.

“The difficult thing Red faces is that it tried to make charity trendy for everyone,” says Daniel Borochoff, president of the American Institute of Philanthropy. “And in a down economy, you need deep-pocketed supporters because the rest are worried about their mortgages.”

So far, Red’s contribution to the cause is comparatively small. Over the past six years, the Global Fund has attracted a total $18.4 billion and committed $10.1 billion for disease-treatment and -prevention programs in 137 countries, with nearly all the money donated by governments. Of Red’s $59 million in donations, the fund has made $42 million in AIDS-related grants to Africa.

Last year the major auction houses sold $12 billion of art. Yet charity art auctions rarely raise more than $5 million apiece, auction houses say. Sotheby’s participated in over 300 charity auctions last year that collectively raised over $150 million.

For the Red auction, Mr. Hirst says Bono invited him more than a year ago to bring his family to the south of France for a vacation. During their visit, the rock singer hired a boat, which the artist initially considered a “generous” gesture. Then one night Mr. Hirst says Bono “got me drunk, and at about 5 o’clock in the morning, he asked me if I’d do this [auction].” Mr. Hirst agreed to donate his own work as well as compose handwritten letters to induce 50 other artists to give.

Bono says he approached Mr. Hirst to steer the sale in part because the artist, who last year covered a human skull with roughly $24 million in diamonds, is “not afraid of the big beast of commerce — he rides the back of it.”

Some diplomacy was required to bring together traditional art-world rivals. Bono and Mr. Hirst asked Sotheby’s and the Gagosian Gallery to market the sale together and conduct it on Valentine’s Day. To do that, the auction house had to push back a major auction of contemporary art in London so that it wouldn’t compete for bidders at the Red sale in New York, even though rival Christie’s is proceeding with its London sale next week as planned. Gagosian and Sotheby’s funneled their invitations through a third-party mailing house because neither wanted to share its client roster. The pair will split as much as 10% of the auction’s sales to cover administrative costs; the remainder goes to the Global Fund.

Sotheby’s and Gagosian are using the sale to showcase some of their artists who haven’t typically been seen in a New York evening sale, such as Bernar Venet and an art team called Gelitin. Sotheby’s is privately brokering some sales of Mr. Venet’s steel sculptures, and Gagosian recently showed Gelitin in its London gallery.

Participating artists were allowed to suggest prices for their donated works, but not every artist approached for the sale signed on. Bono says Chris Ofili declined. (A spokesman for Mr. Ofili says the artist had committed to another upcoming benefit.) Last week several pieces by African artists were added as a gift from collector Jean Pignozzi; only one African native, Yinka Shonibare, had been included in the sale’s original lineup.

Artist Antony Gormley in London says he is “inundated” by requests to give art to fund-raisers. He accepted this time because he wanted to help Africa and he hoped the auction would be “the art world’s answer to Live Aid.” For Christmas, Bono sent a red iPod nano to Mr. Gormley and each of the other participating artists. “I was very touched,” says Mr. Gormley. His sculpture of a man, “Insider IX/Weeds II,” is expected to sell for up to $250,000.

Some see Red’s high-end focus as proof that its business model needs tweaking. “Red’s success has been up and down, and the next round will only get more complicated,” says Russ Meyer, a chief strategy officer who tracks Red for the branding firm Landor Associates.

Bono calls his start-up’s performance “incredible” when compared with sales of other products with nonprofit tie-ins. The Lance Armstrong Foundation says it took nearly four years to sell $70 million of yellow “Live Strong” wristbands at $1 a pop, and it has taken 25 years for Newman’s Own Foundation to pull in more than $200 million.

Unlike these nonprofits, Red faces market pressure to show growth. Red charges an undisclosed licensing fee to companies to pay for its 16-person staff and London and New York offices. For the most part, Red has relied largely on the marketing budgets of its partner companies, which spent about $50 million in Red’s first year, Ms. Smith Ellis says. (Red’s own annual marketing budget is under $1 million.)

Artist Marc Quinn in London says he has been following Red’s trajectory from afar, and agreed to donate “Red Sphinx,” a white-bronze sculpture of Kate Moss in a heart-shaped yoga pose with red lips. It is estimated to sell for as much as $350,000. “Maybe this will convince other companies to give away more than a few cents at a time” to charity, he says. “I mean, we’re giving away the whole thing.”

Entrevista con Damien Hirst

The Wall Street Journal

u2mexico.com

[Good girl]

Es por una buena causa, ojala logren recaudar los 28 millones.

Saludos.

[Mrs. T Bag]

Sotheby's predice que las ganancias de la subasta se reducirán debido a la recesión:
http://www.bloomberg.com/apps/news?pid=20601088&sid=a3kPyrFdyBKA&refer=muse

Sotheby's Cuts Estimate for Hirst, Bono-Backed Auction by 28%
By Linda Sandler

Feb. 5 (Bloomberg) -- Sotheby's cut its estimate by 28 percent for a Feb. 14 charity auction backed by artist Damien Hirst and U2 singer Bono, as concern that the economy is slowing dragged down shares.

Sotheby's, which vies with Christie's International to be the world's largest auction house, said the so-called (Red) auction will raise $21 million to $29 million. Two months ago the company said it would fetch as much as $40 million. The art went on view yesterday at Gagosian Gallery in New York.

``A figure had to be given before we knew exactly what the value of the contributions would be,'' said Oliver Barker, Sotheby's senior specialist for contemporary art in London. ``The auction comes at a time when the market needs a shot in the arm. Clearly people in the financial markets are being circumspect.'' He said the sale is priced conservatively.

The Standard & Poor's 500 stocks index has dropped 6 percent this year as the worst U.S. housing slump in a quarter century threatened to push the economy into a recession. A Christie's auction of Impressionist and modern art last night in London raised 105.4 million pounds ($208.1 million) including commissions, compared with an 89 million-126 million pound presale estimate without fees.

More than 70 artists from America's Richard Prince to the U.K.'s Banksy donated works to Sotheby's Valentine's Day sale, which will raise money for HIV/AIDS treatment in Africa.

A pill cabinet by Hirst has a high estimate of $7 million. ``Red Flower Ball (3-D)'' by Takashi Murakami has a top estimate of $700,000 and Andreas Gursky's ``Pyongyang IV,'' a photograph of a Korean festival, has a $400,000 high valuation. There are waiting lists at the art galleries for such pieces by Murakami and Gursky, said Barker.

Contemporary Jump

Contemporary art values have more than quadrupled in 11 years, according to the index-maker Art Market Research.

``That's the part of the market that is highly speculative, and where I think the great declines will occur,'' said Michael Steinhardt, a former hedge-fund manager who collects antiquities.

``Keep It Spotless,'' a Banksy image of a woman sweeping dust under a spotted Hirst canvas, has a top estimate of $350,000. So does Marc Quinn's ``Red Sphinx,'' showing model Kate Moss in a yoga pose.

Hirst donated as much as $13.6 million of art to the AIDS charity auction. To gather works he sent more than 100 handwritten letters to artists around the world, said the artist's spokeswoman, Jude Tyrrell.

Bono, activist and lead singer of Irish band U2, who was born Paul David Hewson, helped start ``Product (Red)'' in 2006 to raise money to buy AIDS drugs for Africans. The brand is used by supporting companies including Motorola Inc. Many of the artworks in the auction are red.

Sotheby's stock has fallen 15 percent this year.

To contact the reporter on this story: Linda Sandler in New York at lsandler@bloomberg.net .

[Gloria]

lo que hizo bono es un cuasi conejo con globos?
muy buena iniciativa =)

[Mrs. T Bag]

Entrevista a Bono y Hirst:

<a href="http://www.youtube.com/v/4UxZPcpWe7A" target="_blank">http://www.youtube.com/v/4UxZPcpWe7A</a>

http://www.youtube.com/watch?v=4UxZPcpWe7A

[rafmed]

<a href="http://www.youtube.com/v/w-9FGxhcqZM" target="_blank">http://www.youtube.com/v/w-9FGxhcqZM</a>

[rafmed]

Ventas millonarias en una subasta alentada por Bono para combatir el Sida en África (EFE)

Ventas millonarias en una subasta alentada por Bono para combatir el Sida en África


Cantidades millonarias se pagaron hoy en una subasta de arte contemporáneo promovida por el cantante irlandés Bono y el artista británico Damien Hirst, con el objetivo de recaudar fondos para luchar contra el Sida en África.


Ventas millonarias en una subasta alentada por 
Una obra de Hirst, denominada 'Where There's a Will There's a Way' (2007), que representa una caja con compartimentos para pastillas y contiene píldoras para el tratamiento del sida, se adjudicó por 6,5 millones de dólares (sin contar comisiones e impuestos) y cumplió con las expectativas de los organizadores.

Además de esa obra, la más cara entre los lotes que salían a subasta, otra decena de trabajos se vendieron por cantidades superiores al millón de dólares y superaron así las más optimistas previsiones de la casa Sothebys, en cuya sede neoyorquina se realizó la venta.

Poco antes de iniciarse las pujas, Bono animó a los potenciales compradores a participar en el evento y resaltó que cuando plantearan sus ofertas pensaran que lo estaban haciendo también 'por una buena causa'.

'Solo queremos que compren lo que aman', resaltó el cantante del grupo U2 en alusión también a la atractiva oferta de obras de reconocidos artistas contemporáneos que se presentaba y al espíritu que impulsa a su iniciativa humanitaria, conocida como RED.

Bono explicó que si con la venta de hoy se lograba recaudar 20 o 25 millones de dólares, eso equivalía a alrededor de una tercera parte de lo logrado ya con RED en un año y medio de trabajo.

Esos esfuerzos han permitido ofrecer tratamiento a unas 300.000 embarazadas en el continente africano infectadas con el virus del Sida y que así no lo pasarán a sus hijos, explicó Bono.

A la vista de los precios pagados por la mayoría de los 72 lotes que se ofrecieron, que en muchos casos doblaron y triplicaron las estimaciones más generosas, los resultados de la subasta cumplieron sobradamente con lo previsto.

Como muestra del notorio ánimo comprador que predominó puede destacarse que otra obra de Hirst, titulada 'Love You' (1965) se la llevó un comprador que ofreció 3 millones de dólares, cuando tenía un precio estimado de entre uno y un millón y medio de dólares.

Otra obra de Jeff Koons, 'Ballon Rabbit Wall Relief (Red)' (1965) se adjudicó por 1,85 millones de dólares, casi el doble de lo que se había calculado con anterioridad.

Un suerte similar corrió la pintura 'All You Need is Love', realizada por Hirst en 2006 y que alcanzó un precio de 2,2 millones de dólares, frente a los 1,5 millones que se habían previsto de antemano.

Este artista británico se unió a los esfuerzos solidarios de Bono para combatir el sida y otras enfermedades en poblaciones que carecen de los recursos más básicos y convencieron a un centenar de artistas contemporáneos de relieve para que aportarán o crearán obras que ayudarían a recaudar fondos mediante esta subasta.

Artistas como Matthew Barney, Andreas Gursky, Jasper Johns, Julian Schnabel o Richard Prince, entre otros muchos, atendieron esa llamada y algunos de sus trabajos, con títulos acorde con la festividad de San Valentín que hoy se conmemoraba y con un tono rojo predominante, tuvieron notable acogida.

Los fondos recaudados con esta venta irán destinados a la Fundación de Naciones Unidas para el apoyo de programas contra el virus VIH/Sida en el continente africano, que lleva a cabo el Fondo Global para la Lucha contra el Sida, la Tuberculosis y la Malaria, creado en 2000.



Terra Actualidad - EFE

[Mrs. T Bag]

http://www.forbes.com/home/philanthropy/2008/02/14/sothebys-red-auction-markets-cx_cw_0214markets33.html

Bono's Red Auction Rakes In Green
Camilla Webster, 02.14.08, 10:45 PM ET

An auction at Sotheby's organized by rocker-activist Bono and artist Damien Hirst raised $42.6 million Thursday night to fight AIDS in Africa.

In kicking off the Valentine's Day sale, to which over 60 top contemporary artists donated museum-quality work, Bono led the crowd in a sing-along of the Beatles' "All You Need Is Love." Auctioneer Oliver Barker also milked the spirit of the holiday to egg the celebrity-packed crowd to raise their paddles, asking after bids, "What is the price of love?"

It seemed to work--pieces by 17 artists sold for the highest prices their work has ever fetched at auction, Sotheby's said.

Six of seven works contributed by the U.K. shock artist Hirst sold for more than $1 million each, with a decorated steel and glass pill cabinet titled "Where There's A Will There's A Way" going for $7.15 million, including a 10% buyer's premium.

Jeff Koons' "Balloon Rabbit Wall Relief," a silk screen on stainless steel, sold for $2,035,000. It was expected to go for $800,000 to $1 million.

In a first, Sotheby's, the Gagosian Gallery and Bono's charity, Red, didn't take a penny to organize the sale. All the proceeds will go to support HIV/AIDS relief programs in Africa run by the Global Fund to Fight AIDS, Tuberculosis and Malaria.

A red-hot crowd of celebrities was in attendance, including Queen Noor of Jordan, hip-hop entrepreneur Russell Simmons and tennis great John McEnroe. Supermodel Christy Turlington literally catwalked to the front of the crowd as photos by Chuck Close of fellow supermodel Kate Moss were being auctioned.

The list of artists who contributed work inspired by the color red was equally glamorous, including the street artist Banksy, Julian Schnabel, Jasper Johns and Robert Rauschenberg.

Before Thursday night's art sale, Bono's Product Red project had raised $58 million for the Global Fund. Product Red, run by Bobby Shriver, licenses its brand to corporate partners including Apple, Motorola and Gap, which give a portion of the proceeds from the sale of Red-branded products to the Global Fund.

Bono said he was pleased by the results of the auction, which far exceeded the expected proceeds of $28 million and pushed his charity's total take to the $100 million mark.

"It is a historic night for artists, an extraordinary night in New York City. I am very moved."

[rafmed]

[rafmed]

[rafmed]

[Mrs. T Bag]

Camisa de mezclilla con corbata... y dorada...

*sighs* 

[anderson smith]

rudooooo

[baty u2]

corbata dorada????

[Ceci15]

Me parece bien la subasta, hay varios objetos que me gustaron. 

Pero en serio por amor al buen gusto ¿quién diablos viste a Bono o lo deja salir así tan mal vestido?   

Camisa de mezclilla con corbata... y dorada...

No pega nada con nada XD! Debe ser daltónico y no debe tener tacto en las manos, es la única explicación. 

SalU2